In the highly competitive tourism industry, where more than 85 % guests use mobile devices for search and booking, and what 88 % users visit a location within a week after a local search on a smartphone, it is essential that the company information online is correct and always up-to-date.
Terme Čatež, one of the largest Slovenian thermal resorts with more than 22 accommodation and catering facilities, faced unorganised and duplicated online profiles before the start of the cooperation. With our solution Location marketing we've tidied up data, eliminated confusion and increased online visibility - while saving them a lot of valuable time.
Challenges
Before we started working together, Terme Čatež faced major challenges with its online presence:
❌ Non-verified Google Business profiles - confusing guests and search engines.
❌ Duplicate profiles - several different entries for the same locations misdirected users.
❌ Incorrectly entered data - Addresses, contact details and opening times were not aligned.
❌ Untransparent ownership of profiles - the company did not have a clear idea of who was managing the profiles in the first place.
👉 The result: lower online visibility, lost opportunities to attract new guests and extra work for the in-house team.
Solution
With the solution Location marketing we took over the whole process for Terme Čatež and made sure that their data is now accurate, harmonised and always up-to-date.
Our work included:
Verification of profiles - We have taken over and confirmed ownership of all Google Business profiles, eliminating duplicate and incorrect entries.
Data optimisation - updated key information (addresses, contact details, opening times, photos) and ensured uniformity and accuracy across all locations.
Automated synchronisation - We have synchronised the data entered on more than 30 platforms (Apple Maps, Bing, Waze, Facebook, etc.), where it is now automatically updated.
Continuous updating - all changes are made centrally via our solution, saving the client valuable time and work.
Results
Already in the first months after its introduction our Location Marketing solutions Terme Čatež has achieved outstanding results. The metrics clearly show that a well-organised and optimised web presence of the individual sites has had a direct impact on increasing the number of visitors and improving the user experience.
More location displays on Google Maps on mobile devices - making it easier for guests to find locations on the go
more clicks on the websites of individual locations - resulting in more direct bookings
more requests for directions - which means more arrivals at the physical locations of Terme Čatež
* Comparison of results from Google Business over the same period before and after implementation (Q3 2023 vs Q3 2024).
What clients say:
Key benefits
Our cooperation has brought three key benefits to Terme Čatež:
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Increased visibility - Locations have a significantly increased presence on Google Maps and search, as well as more than 30 additional digital channels, resulting in increased guest interest and booking opportunities.
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More arrivals - more clicks on websites and requests for directions means more bookings and more actual visits.
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Saving time - the whole process (verification, optimisation, synchronisation, updating) is done by us, so their team can focus exclusively on the guests.
With our solution, we have provided Terme Čatež with both measurable results as well as operational efficiency
Would you like similar results?
With Location Marketing, we make sure your data online is always correct, uniform and up-to-date - without any extra work for your team.
👉 Book a free consultation and find out how we can help your business increase visibility and save time too.
