Location marketing
Turn local online searches into sales.
With Geosplet, you take control of your business location's online presence and ensure your data is consistent, visible and trustworthy - where your customers are looking for you.
Why does your business need location marketing?
When customers are looking for products or services in their neighbourhood, they expect clear and immediate answers. If your business location is not correctly represented on search engines, maps and other platforms, the user simply chooses a provider that is clearly and correctly displayed there.
The problem is not with your business, but with the fragmented and uncoordinated online presence of your business location. Location-based marketing makes sure your data is accurate, consistent and visible wherever local customers are looking for you.
Facts confirming local customer behaviour
Today, local buyers' decisions often start at the search stage.
local searches lead to a concrete action - a call, a call or a visit to a branch
all online searches are local - customers are looking for businesses, products or services in their area
these searches result in the purchase of
Key benefits of location marketing
An organised and consistent online presence
Location marketing makes sure your business location is correctly represented on all key platforms - from search engines and maps to social networks and apps. Your data is consistent, up-to-date and uniform everywhere, preventing confusion and misinformation.
More trust at first contact
When the information is accurate, the photos are relevant and the presentation is clear, users are more likely to trust your company. First contact often happens before they even visit the website - so getting the right impression across platforms is crucial.
Less manual work, more control
Instead of manually editing multiple entries on different platforms, you have all your data in one place. The system allows you to view, update and control your business location's online presence without wasting time.
Network of partner platforms
We connect your business location to all key search engines, maps and digital platforms.
What do our customers say?
Businesses trust us to help them establish an organised, transparent and effective digital presence for their business locations in the long term.
Both Marko and Tjaša are always ready to help and advise, and keep us regularly updated on new developments. Recommended!
Darja Povše, Camping Park
Location marketing as part of an organised digital system
Location marketing is not a stand-alone activity, but part of an overall system for managing the digital presence of business locations.
Centralised data management
Manage all the key data about your business location in one place. Changes to opening hours, contact details, offers or photos are automatically reflected on all connected platforms, without you having to edit individual entries manually.
Automatic synchronisation without delays
Your data is regularly and timely updated on search engines, maps and other digital platforms. So your customers always have access to accurate and up-to-date information - no matter where they search for you.
Elimination of duplicate and incorrect entries
Inconsistent or duplicate entries reduce trust and visibility. GeoSplet's system identifies such entries, eliminates them and prevents their reoccurrence in the long term.
Intelligent support for content preparation
The system helps you create user-friendly descriptions and content tailored to search engines, without complex SEO knowledge or manual optimisation.
Ready for the future of search
Your data is structured and trusted, which is why it is also used by modern AI systems and voice assistants. So you remain visible even in all modern forms of search.
Measurable results and clear insight into performance
With an advanced analytics module, you can track how your online presence is actually translating into action - more views, more clicks, more calls and more enquiries. This gives you a clear view of the impact of location marketing and concrete data that proves the value of the service.
Are you ready to take control of your local digital presence?
Make your business location stand out where it counts!
For local businesses, consistently managing the online presence of a business location is key to success. With GeoSplet, you get a simple solution that connects all the key platforms and gives you control of your data in one place.
Frequently asked questions
Location-based marketing is suitable for all businesses that want to increase footfall to their physical locations. The biggest beneficiaries are shops, restaurants, hotels, banks, healthcare facilities and other service businesses where customers are looking for information nearby. The solution is effective both for individual branches and for companies with a large network of locations.
Traditional online advertising targets users based on interests, demographics or behaviour. But location marketing adds the crucial dimension of space and time - showing your business at the exact moment when potential customers in your vicinity are actively searching for products or services. Instead of general exposure, it focuses on users in the immediate vicinity of your business, making sure you are present at the right time and in the right place when they are ready to buy.
The main advantage of location-based marketing is that you save a lot of time managing your store data - instead of manually making changes on each platform individually, you manage updates in a centralised and synchronised way. This ensures that the information is always accurate and you can focus on your business. In addition to increased visibility and higher positions in local searches, you'll also gain customer trust and better insight into your results, allowing you to make faster and more informed decisions.
Our location marketing service includes optimising and managing your presence on more than 30 key digital channels where customers are actively seeking local information. This includes:
Online maps: Google Maps, TomTom, Apple Maps, HERE, Mapbox
Web and voice search enginesThis entry was posted in Google, Bing, Baidu, Siri, Google Assistant, Petal Search.
Mobile apps: Facebook, Instagram, Foursquare, Snapchat, LinkedIn
Web portals and mobile appsThis entry was posted in Waze, Tupalo, BrownBook, WhereTo, Uber, Infobel, Navmii, Trustpilot, Samsung, Tripadvisor.
Car navigation: BMW, Audi, Mercedes, Volkswagen, Ford, Daimler, Subaru, Fiat, Toyota, Mazda, Chrysler, Alfa Romeo, Renault, Hyundai, GM
This ensures that your data is always accurate, consistent and visible everywhere - from search engines and maps to social networks and in-car navigation systems.
Note: the list of platforms is customised depending on the market and the service package selected.