Location Marketing - Frequently Asked Questions

Location-based marketing is a strategy that helps businesses stand out in local online searches and on digital maps. It is based on optimising your business location on platforms such as Google, Bing, Apple Maps, Facebook and others so that customers can easily find you when they are searching for products or services nearby. This increases your visibility, gets more visitors to your physical stores and boosts your sales.

Location-based marketing is suitable for all businesses that want to increase footfall to their physical locations. The biggest beneficiaries are shops, restaurants, hotels, banks, healthcare facilities and other service businesses where customers are looking for information nearby. The solution is effective both for individual branches and for companies with a large network of locations.

Traditional online advertising targets users based on interests, demographics or behaviour. But location marketing adds the crucial dimension of space and time - showing your business at the exact moment when potential customers in your vicinity are actively searching for products or services. Instead of general exposure, it focuses on users in the immediate vicinity of your business, making sure you are present at the right time and in the right place when they are ready to buy.

Our location marketing service includes optimising and managing your presence on more than 30 key digital channels where customers are actively seeking local information. This includes:

  • Online maps: Google Maps, TomTom, Apple Maps, HERE, Mapbox

  • Web and voice search enginesThis entry was posted in Google, Bing, Baidu, Siri, Google Assistant, Petal Search.

  • Mobile apps: Facebook, Instagram, Foursquare, Snapchat, LinkedIn

  • Web portals and mobile appsThis entry was posted in Waze, Tupalo, BrownBook, WhereTo, Uber, Infobel, Navmii, Trustpilot, Samsung, Tripadvisor.

  • Car navigation: BMW, Audi, Mercedes, Volkswagen, Ford, Daimler, Subaru, Fiat, Toyota, Mazda, Chrysler, Alfa Romeo, Renault, Hyundai, GM

This ensures that your data is always accurate, consistent and visible everywhere - from search engines and maps to social networks and in-car navigation systems.

Note: the list of platforms is customised depending on the market and the service package selected.

Yes, location marketing also includes managing and optimising your Google Maps profile. We make sure that the information about your business - such as address, opening hours, contact details, photos and services - is always accurate and up-to-date. This makes it easier for customers to find you and get the right information at the moment they're looking for you.

With our solution, you can easily manage all the key data about your branch in one place. You can:

  • Basic informationname of the company or brand, business address (with geo-location), contact details (phone, email, website).

  • Business details: working hours, payment methods, main and additional activities, keywords for better visibility in search engines.

  • Visual content: photos, logo, video content.

  • Additional information: service descriptions, Google attributes, booking URLs ...

It is important to remember that each platform displays different amounts of information - some just basic information (e.g. name, address, phone, opening hours), while others also allow you to post images, descriptions, logos and services. We therefore recommend that as much information as possible is entered to ensure maximum visibility and achieve the best impact.

Our system ensures that all this data is always accurate, up-to-date and consistent across key platforms such as Google, Apple Maps, Bing, Facebook and many others.

The main advantage of location-based marketing is that you save a lot of time managing your store data - instead of manually making changes on each platform individually, you manage updates in a centralised and synchronised way. This ensures that the information is always accurate and you can focus on your business. In addition to increased visibility and higher positions in local searches, you'll also gain customer trust and better insight into your results, allowing you to make faster and more informed decisions.

Of course. None of the platforms is chosen at random - each has millions of users and a significant impact on your visibility. Google will rank you higher if it finds identical and synchronised data across multiple credible sources. The more validated your presence, the more Google recommends you to customers, which means more website visits, more calls and more in-store visits.

Yes. When you set up the service, you get access to our web and mobile apps, where you can easily manage all your branch details. The system allows an unlimited number of users, so data can be accessed and updated by multiple members of your team at the same time.

Yes. Our platform uses artificial intelligence to optimise descriptions, keywords and content to improve the visibility of your business location in search engines. AI helps you produce engaging and relevant textual content, saving you time and increasing your chances of ranking higher.

Yes. Even if data changes infrequently, it is important that it is always validated and up-to-date across all platforms. Our system checks and validates the data on a daily basis, which tells search engines like Google that your location is active and reliable. This has a direct impact on higher rankings in search results and increased visibility for your business.

Most online platforms update data almost in real time - changes are visible within minutes of entry. However, navigation systems and car manufacturers have their own update schedules, usually monthly, quarterly or annually. In any case, our system ensures that your data is immediately sent to the network and synchronised when the next update of each platform is made.

Yes. When your data is consistent and synchronised across a number of credible platforms, search engines such as Google assess your location as reliable and active. This increases your online credibility and contributes to higher positions in both Google Search and Google Maps. Better rankings mean more visibility in local searches and, as a result, more visits and enquiries. 

Generative AI assistants such as ChatGPT, Google Gemini, Claude and Perplexity, are part of the network where your data is sent. Our system sends structured and verified location information directly to these AI search engines, increasing the likelihood that your data will be included and displayed to users in search results.

However, as AI platforms decide which sources and data to use in their answers, the display is not always guaranteed. Integrations with Google - including Google AI Overviews - and ensure that location data is used and displayed within Google search results.

In addition, these systems also draw information from other verified and trusted sources. Companies with accurate, consistent and up-to-date data on multiple credible platforms are therefore significantly more likely to be featured as a recommended choice by AI platforms.

Yes. Voice assistants such as Siri and Google Assistant are part of our partner network, so your data is updated directly there. This is how the assistants will suggest you to users when they are looking for businesses, products or services nearby.

Yes. Car navigation systems are a very complex and dynamic ecosystem. The display of businesses depends on the make, model, year and configuration of the vehicle - from basic satnavs showing only petrol stations and landmarks to advanced versions that include a wider range of businesses. GPS updates vary: some brands do them monthly, others quarterly or annually, while smart cars with a continuous online connection allow for faster and more frequent data refreshes.

Our direct distribution of data to platforms such as TomTom and HERE, and to car manufacturers' embedded systems, increases the likelihood that your data will be displayed in a wide range of in-car navigation systems. This ensures widespread accessibility and usability for customers on the move.

Google Business Profile is a tool for managing your business's online presence on Google services such as Google Search and Google Maps. By verifying your profile and optimising it accordingly, you can ensure that your customers always find accurate and up-to-date information about your business, products or services.

A verified profile is crucial because Google gives verified businesses more credibility and users are twice as likely to trust them. It also allows direct interaction with customers - from calls and messages to directions.

👉 Read more about how to optimise and manage your profile here: Google Business Profile.

Yes. With our solution, you can easily monitor and manage reviews on Google, Facebook, TripAdvisor and other key platforms in one place. This helps you build your business reputation, get more positive reviews, increase customer trust and improve your visibility in search engines.

👉 Read more about managing online reviews here: Managing online reviews.

Yes. With our solution, you can easily manage Facebook, Instagram, LinkedIn and Google Business Profiles for all your locations in one place. Create, schedule and publish content centrally, track results, save time and increase your brand awareness.

👉 Read more about social media management here: Managing social networks.

The timing of updates depends on the platform. On most online channels, such as Google, changes are visible almost in real time - often within a few minutes of input. GPS systems and car manufacturers have their own schedules, which can be monthly, quarterly or yearly. Smart cars with a continuous online connection allow faster and more frequent data refreshes.

We have no direct influence on the publication schedules, but more detailed information on the frequency of updates is available on the websites of the individual providers.

 
 

After ordering the service, we first need basic information about your business location (or multiple locations, if you have them). Then we process, prepare and optimise all the data for you to get the best possible results in search engines - without you wasting time on content preparation.

Once the data is ready, you will be given access to your user account, where you can easily review it and update it if necessary. After your approval, the automated process of distributing the data to all the platforms involved begins.

When you set up the service, you get access to our online dashboard where you can monitor the results of your locations in real time. Key metrics include impressions, clicks, phone calls, website visits and requests for directions.

You can also see how your customers are finding you and export results by period. In addition, you receive regular overview reports by email so you always have a clear view of the effects of location marketing and can make data-driven decisions.

The duration of the cooperation is at least 12 months from the start of the service. This period allows enough time for the data to synchronise across all platforms, achieve stable results and demonstrate the long-term effects of location marketing.

The first effects of location marketing can be seen within a few weeks, with more pronounced growth usually after the first quarter of the service's launch. This is when data is fully harmonised across all platforms and starts to deliver measurable improvements in visibility, visits and enquiries.

Of course, the speed of results also depends on the industry and competition in your market. You can see the results of different activities in our case studies here: Case Studies.

Yes. Our team is at your disposal throughout the entire period of cooperation. We offer support via email, phone and, if necessary, video call. In addition to technical support, we advise you on how to optimise and use the service to get the best results.

We take care of the initial set-up - preparing and entering all the necessary information for you. Once the service is active, you can edit and update the content yourself at any time through your account.

In theory you can, but it is not recommended if this is not your primary activity. Manually entering data on a number of different platforms is very time consuming and therefore not cost-effective. Each platform has its own conditions, procedures and limitations, which means many lost hours and often an incomplete or uncoordinated presence.

Our service avoids this - data is synchronised automatically via API connections and is always consistent across all key channels. In addition, there are platforms where manual data entry is not even possible, so an automated solution is significantly more reliable, faster and cheaper in the long run.

Platforms such as Google are constantly changing the terms and ways in which data is displayed. If profiles are not regularly validated and refreshed, they may lose their protected status or your data may become inaccurate. Our system ensures that all data is always up-to-date, protected and uniform across all platforms, ensuring a professional appearance for your business and more trust and interaction with your customers.

At the end of the contract, our app disconnects from your profiles. The last published data remains on the platforms, which are then left to their own flow - without regular checking and synchronisation. You can continue to manage your profiles manually.

Without regular maintenance, outdated posts will gradually affect your Google ranking. Outdated data can cause confusion among search engines and result in lower rankings in local results.

In addition, your data is no longer protected - anyone can change it, and platforms are constantly being upgraded, so there is a risk that it may not even be visible in new updates.

Google only shows the three most relevant businesses for each local search in the Local Pack. With our service, we make sure your data is complete, accurate and consistent, add optimised descriptions, quality photos and encourage positive reviews. All of this increases your business's credibility and your chances of ranking in the top results of local searches.

Yes. Our system protects your business profiles and prevents unauthorised changes to your data. If an attempted change is made, the data is automatically verified and, if necessary, restored to the correct state. This way, you are always in control of your online presence.

Duplicate entries can confuse customers and negatively affect your search engine rankings. Our system automatically identifies and removes duplicate entries and ensures that there is only one, consistent and officially validated profile across all platforms.

Yes. If you have multiple branches, you can edit the data for all locations at the same time via a spreadsheet or by importing data from Excel. The changes are then automatically synchronised across all platforms.

Yes. You can easily add menus, products or special offers in one place and publish them in all locations at the same time. This saves you time and ensures that your content is consistent and up-to-date everywhere.

Yes. You can use our platform to add short videos and special links (e.g. for bookings or orders) to your Google Business Profile to increase user engagement and speed up conversions.

This means that official API connections are in place with Google, Apple Maps, Facebook and other important platforms. This ensures faster releases, access to advanced functionality and a head start on the roll-out of new updates. Your data is displayed sooner, more accurately and more reliably than when you enter it manually.

Do you have any further questions? Contact us:

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I ORDER A PACKAGE
Fill in the online order form and we will contact you shortly to start setting up the service.
I ORDER A PACKAGE
Fill in the online order form and we will contact you shortly to start setting up the service.