Is your business present on the web and mobile devices?

If you want to know whether your business will be successful in the long term, we must first ask you one question:

"Is your business reaching potential customers online and on mobile devices?"

Recent research on the habits of web and mobile users shows that the answer to this question is crucial to your success. Because users demand accurate information and they want it instantly - anywhere, anytime. We are entering a new era of optimisation and digital marketing, which we can call "near me" or local search.

They look at each other 150 times a day

The most important result of Google's research makes it clear that this data is vital for your business, as it shows that as many 76 % completes local online searches with a purchase. 

If your location and offers are not found by customers in the hits, this means that you are losing a large share of potential traffic. Your competitors are gaining by publishing your location details.

Managing location data - a necessary ingredient for online success

SEO or search engine optimisation has become more multifaceted and more complex than ever. It is necessary to comply with the myriad rules of Google search, to have a presence on social networks, to ensure that the website is technically suitable for all types of devices (especially mobile), and to create content that is engaging and useful for the user.

The scale of "local search" and "on-the-go search" makes the management of location data the basis of optimisation.

Just by publishing key company information - company name, address, contact - on all online maps, navigation databases and web directories, you can ensure a baseline of visibility in local search. Manage location data (Local SEO) is now a mandatory and essential component of digital marketing for every business. It's where it all starts and it's the foundation for building your online presence.

Need help or advice? Contact us. We are happy to help.