What are mobile navigation apps and why do we use them?
Every smartphone comes with at least one navigation app installed by default, such as Google Maps, Here Maps, Apple Maps, etc. Users can easily install a number of free and paid apps available on Google Play, the App store, etc.
Navigation apps allow so-called "Near me" searches or local searches.
Iščemo lahko po nazivu podjetja, v kolikor že vemo, da se bomo na določeno lokacijo dejansko odpravili. Večina iskanj pa se nanaša na dejavnost ali storitev v naši okolici, npr. “Restavracija v Celju”. Ta iskanja potekajo v fazi raziskovanja in aplikacija nam avtomatsko prikaže relevantna podjetja glede na našo poizvedbo oziroma oddaljenost.
Uporabniki se zanašamo na te podatke – da lahko npr. preverimo odpiralni čas, podjetje enostavno z enim klikom pokličemo, prav tako pa pričakujemo, da nas bo aplikacija pripeljala na želeno mesto.
Why is it necessary to publish a company in the navigators?
Navigacijske aplikacije so postale nepogrešljiv pripomoček za iskanje lokalih podjetij. Če želimo najti želeno storitev v naši okolici, najprej prebrskamo na pametnem telefonu, saj želimo do informacije priti kadarkoli, kjerkoli – takoj.
All local businesses that customers visit at their physical locations should be easily accessible on all navigation media, as customers may overlook them and be frustrated if the information is incorrect.
In fact, 4 out of 5 users search for local services on their smartphones, with 76 % of these local searches resulting in a call or visit.
If a company wants to organise visibility in navigation apps and portable navigation devices such as Garmin, as well as factory-installed in-car navigation, it needs to enter key location data into the relevant platforms from which the apps draw their data. The most well-known are Here WeGo, Tom Tom, Google maps, Apple maps, Waze, Navmii ...
