{"id":33660,"date":"2025-11-22T11:58:14","date_gmt":"2025-11-22T10:58:14","guid":{"rendered":"https:\/\/geosplet.com\/?p=33660"},"modified":"2025-11-25T10:23:22","modified_gmt":"2025-11-25T09:23:22","slug":"rezultati-lokacijskega-marketinga-nepremicninska-panoga","status":"publish","type":"post","link":"https:\/\/geosplet.com\/si\/rezultati-lokacijskega-marketinga-nepremicninska-panoga\/","title":{"rendered":"Rezultati lokacijskega marketinga \u2013 Nepremi\u010dninska panoga"},"content":{"rendered":"\t\t
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Kako lokacijski marketing pove\u010duje vidnost nepremi\u010dninskih agencij

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V nepremi\u010dninskem svetu zmaga tisti, ki je prvi viden, najbolj zaupanja vreden in najbolj dosegljiv <\/strong>v trenutku, ko kupec za\u010dne iskati svoj novi dom. Danes se to zgodi na Google Maps, Google Search in AI asistentih kot je Chat GPT.\u00a0<\/p>

Zato ni presene\u010denje, da nepremi\u010dninske agencije, ki uporabljajo napredni lokacijski marketing, dosegajo izjemne skoke v digitalni vidnosti.<\/p>

V nadaljevanju predstavljamo rezultate analize nepremi\u010dninskih podjetij, ki uporabljajo na\u0161e re\u0161itve za lokacijski marketing – ti ka\u017eejo jasne in merljive rezultate. Podatki temeljijo na 1.300+ nepremi\u010dninskih lokacijah in 144.000 objavah v digitalnih platformah.<\/strong>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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1.300+
objavljenih poslovnih lokacij\u00a0<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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144.000<\/strong>
objav v digitalnih platformah<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Klju\u010dne metrike uspeha<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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ve\u010d ogledov profila Google Business - vklju\u010duje iskanja na Google Maps & Google Iskalniku <\/h6> \t\t\t\t \r\n\t\t\t <\/div>\r\n\t\t \t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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ve\u010d anga\u017eiranosti uporabnikov \u2013 potencialni kupci pogosteje kliknejo na telefon, spletno stran, fotografije in objave.<\/h6> \t\t\t\t \r\n\t\t\t <\/div>\r\n\t\t \t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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ve\u010d klikov na navodila za pot \u2013 potencialni kupci la\u017eje in pogosteje obi\u0161\u010dejo poslovalnico agencije.<\/h6> \t\t\t\t \r\n\t\t\t <\/div>\r\n\t\t \t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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* Metrike prikazujejo primerjavo rezultatov v storitvi Google Business v enakem obdobju pred in po implementaciji storitve.
*Vir: Uberall – baza klientov<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Zakaj nepremi\u010dninske agencije uporabljajo lokacijski marketing?

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\"\ud83d\udd0d\" Ve\u010d lokalne vidnosti<\/strong><\/p>

Pojavite se na vrhu tam, kjer kupci i\u0161\u010dejo: \u201cstanovanja naprodaj [mesto]\u201d<\/em>, \u201cnepremi\u010dninska agencija v bli\u017eini\u201d<\/em>, itd.<\/p>

\"\u2b50\" Mo\u010dnej\u0161a digitalna kredibilnost<\/strong><\/p>

A\u017eurni podatki, kakovostne fotografije, dobre ocene in aktivni profili = ve\u010d zaupanja.<\/p>

\"\ud83d\ude80\" Ve\u010d obiskov in ve\u010d ogledov nepremi\u010dnin<\/strong><\/p>

Optimizacija lokacijskih podatkov dokazano vodi do ve\u010d obiskov in ve\u010d konverzij.<\/p>

\"\u23f1\ufe0f\" Prihranek \u010dasa za agencije\u00a0<\/strong><\/p>

Eno orodje. En klik. Vsi podatki a\u017eurni na stotinah platform. Ni ve\u010d ro\u010dnega dela.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Bi \u017eeleli podobno rast tudi vi?

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Nepremi\u010dninske agencije, ki uporabljajo lokacijski marketing, dosegajo:<\/p>

  • ve\u010d povpra\u0161evanj,<\/p><\/li>

  • ve\u010d ogledov nepremi\u010dnin,<\/p><\/li>

  • bolj\u0161o vidnost na lokalnih iskanjih,<\/p><\/li>

  • mo\u010dnej\u0161o digitalno prepoznavnost.<\/p><\/li><\/ul>

    \ud83d\udcde Kontaktirajte nas<\/strong> \u2013 z veseljem vam poka\u017eemo, kako lahko tudi va\u0161a agencija dose\u017ee tak\u0161ne rezultate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Lokacijski marketing ima pomembno vlogo tudi v zdravstveni panogi. Z optimizacijo podatkov na platformah, kot so Google Maps in Google Search, so klinike, zdravstveni centri in ordinacije dosegle kar 2-krat ve\u010d ogledov, +28 % ve\u010d anga\u017eiranosti pacientov ter kar 40-krat ve\u010d klikov na navodila za pot. V analizi je bilo zajetih 2.000 lokacij, z ve\u010d kot 212.000 opravljenimi vnosi v digitalne platforme. Rezultati dokazujejo, da je digitalna prisotnost klju\u010dna tudi za zdravstvene ustanove, ki \u017eelijo okrepiti dostopnost in izbolj\u0161ati uporabni\u0161ko izku\u0161njo svojih pacientov.<\/p>\n","protected":false},"author":3,"featured_media":33691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[178,148,50],"tags":[139,177,196,176],"class_list":["post-33660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-local","category-news","tag-google-business-profil","tag-lokacijski-marketing","tag-nepremicninska-panoga","tag-rezultati-narocnikov"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/posts\/33660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/comments?post=33660"}],"version-history":[{"count":38,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/posts\/33660\/revisions"}],"predecessor-version":[{"id":33700,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/posts\/33660\/revisions\/33700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/media\/33691"}],"wp:attachment":[{"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/media?parent=33660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/categories?post=33660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/tags?post=33660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}