{"id":32313,"date":"2025-07-11T11:29:04","date_gmt":"2025-07-11T09:29:04","guid":{"rendered":"https:\/\/geosplet.com\/?p=32313"},"modified":"2025-12-24T10:30:10","modified_gmt":"2025-12-24T09:30:10","slug":"rezultat-lokacijski-marketing-maloprodajna-panoga","status":"publish","type":"post","link":"https:\/\/geosplet.com\/si\/rezultat-lokacijski-marketing-maloprodajna-panoga\/","title":{"rendered":"Rezultati lokacijskega marketinga \u2013 Maloprodajna panoga"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32313\" class=\"elementor elementor-32313\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57082e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57082e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2be52137 ot-flex-column-vertical\" data-id=\"2be52137\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb99582 elementor-widget elementor-widget-spacer\" data-id=\"fb99582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b6852e elementor-widget elementor-widget-text-editor\" data-id=\"62b6852e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Lokacijski marketing prina\u0161a merljive rezultate podjetjem iz maloprodajne panoge<\/h1><p data-start=\"250\" data-end=\"537\">Podjetja po vsem svetu i\u0161\u010dejo na\u010dine, kako okrepiti svojo lokalno prisotnost in pove\u010dati obisk fizi\u010dnih lokacij. Lokacijski marketing jim omogo\u010da prav to \u2013 z optimizacijo podatkov o poslovnih enotah na klju\u010dnih platformah, kot so Google Maps, Google Search, Apple Maps in \u0161tevilne druge.<\/p><p data-start=\"545\" data-end=\"831\">V nadaljevanju predstavljamo rezultate podjetij iz maloprodajne panoge, ki so uvedla na\u0161o re\u0161itev za upravljanje lokacij. \u0160tudija je bila opravljena na vzorcu<strong> 26.000 poslovnih lokacij<\/strong>, za katere je bilo prek na\u0161e storitve opravljenih kar<strong> 2,6 milijona vnosov<\/strong> v digitalne platforme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce841bb elementor-widget elementor-widget-spacer\" data-id=\"ce841bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7d0e7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"de7d0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87e4d38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87e4d38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d53b1af ot-flex-column-vertical\" data-id=\"d53b1af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8b08d1 elementor-widget elementor-widget-image\" data-id=\"d8b08d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512.webp\" class=\"attachment-large size-large wp-image-32319\" alt=\"\" srcset=\"https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512.webp 512w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512-300x300.webp 300w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512-150x150.webp 150w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512-12x12.webp 12w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a4e2d elementor-widget elementor-widget-text-editor\" data-id=\"65a4e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>26.000+<br \/>objavljenih poslovnih lokacij\u00a0<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bcda260 ot-flex-column-vertical\" data-id=\"bcda260\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5eb98f elementor-widget elementor-widget-image\" data-id=\"a5eb98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings.png\" class=\"attachment-large size-large wp-image-32320\" alt=\"\" srcset=\"https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings.png 512w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings-300x300.png 300w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings-150x150.png 150w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings-12x12.png 12w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ebb47 elementor-widget elementor-widget-text-editor\" data-id=\"26ebb47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>2,6 milijona<\/strong><br \/><strong>vnosov v online platforme<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6965a89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6965a89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9278a71 ot-flex-column-vertical\" data-id=\"9278a71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5853c55 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5853c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a6a63 elementor-widget elementor-widget-text-editor\" data-id=\"a5a6a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\">Klju\u010dne metrike uspeha<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4da7923 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4da7923\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-35d86d7 ot-flex-column-vertical\" data-id=\"35d86d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f51f40 elementor-widget elementor-widget-icounter\" data-id=\"7f51f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter \">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"75\" data-time= \"1000\"><\/span>\r\n\t\t        \t\t<span>%<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">ve\u010d ogledov profila Google Business - vklju\u010duje iskanja na Google Maps & Google Iskalniku <\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e8af674 ot-flex-column-vertical\" data-id=\"e8af674\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42c13ba elementor-widget elementor-widget-icounter\" data-id=\"42c13ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter \">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"7\" data-time= \"2000\"><\/span>\r\n\t\t        \t\t<span>X<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\"> ve\u010d uporabni\u0161kih akcij na profilu - telefonski klici, kliki na spletno stran, zahteve za navodila za pot<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e398a49 ot-flex-column-vertical\" data-id=\"e398a49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b363fe2 elementor-widget elementor-widget-icounter\" data-id=\"b363fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter \">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"6\" data-time= \"2000\"><\/span>\r\n\t\t        \t\t<span>%<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">ve\u010d anga\u017eiranosti uporabnikov - interakcije z objavami, ocenami in drugimi vsebinami<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db0ba1 elementor-widget elementor-widget-text-editor\" data-id=\"3db0ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">* Metrike prikazujejo primerjavo rezultatov v storitvi Google Business v enakem obdobju pred in po implementaciji storitve.<br \/>*Vir: Uberall \u2013 baza klientov<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f0e22 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e3f0e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254ece0 elementor-widget elementor-widget-spacer\" data-id=\"254ece0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b8d75a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b8d75a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-418e489 ot-flex-column-vertical\" data-id=\"418e489\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a8276a elementor-widget elementor-widget-text-editor\" data-id=\"4a8276a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Bi \u017eeleli podobne rezultate tudi vi?<\/h1><p data-start=\"249\" data-end=\"526\">Te dobre prakse prikazujejo, kako lahko <a class=\"cursor-pointer\" href=\"https:\/\/geosplet.com\/si\/lokacijski-marketing\/\" target=\"_new\" rel=\"noopener\" data-start=\"153\" data-end=\"222\">lokacijski marketing<\/a> in integracija vseh lokacijskih ter dru\u017ebenih profilov preko platforme GeoSplet podjetjem omogo\u010dita izbolj\u0161anje njihove digitalne strategije, pove\u010data anga\u017eiranost strank, poenostavita proces upravljanja in odpreta nove prilo\u017enosti za rast poslovanja.<\/p><p><strong data-start=\"1588\" data-end=\"1609\">Kontaktirajte nas<\/strong> in z veseljem vam poka\u017eemo, kako lahko za\u010dnete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lokacijski marketing v maloprodaji prina\u0161a merljive rezultate \u2013 tudi do 6x ve\u010d uporabni\u0161kih akcij na Google profilu! V tej \u0161tudiji primera razkrivamo, kako je 26.000 poslovnih lokacij s pomo\u010djo GeoSpleta pove\u010dalo svojo lokalno vidnost, anga\u017eiranost strank in \u0161tevilo obiskov. Izvedite, kako lahko tudi va\u0161e podjetje dose\u017ee podobne rezultate.<\/p>\n","protected":false},"author":3,"featured_media":32339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[178,148,50],"tags":[177,176],"class_list":["post-32313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-local","category-news","tag-lokacijski-marketing","tag-rezultati-narocnikov"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Lokacijski marketing v maloprodaji prina\u0161a merljive rezultate \u2013 tudi do 6x ve\u010d uporabni\u0161kih akcij na Google profilu! V tej \u0161tudiji primera razkrivamo, kako je 26.000 poslovnih lokacij s pomo\u010djo GeoSpleta pove\u010dalo svojo lokalno vidnost, anga\u017eiranost strank in \u0161tevilo obiskov. 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V tej \u0161tudiji primera razkrivamo, kako je 26.000 poslovnih lokacij s pomo\u010djo GeoSpleta pove\u010dalo svojo lokalno vidnost, anga\u017eiranost strank in \u0161tevilo obiskov. 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V tej \u0161tudiji primera razkrivamo, kako je 26.000 poslovnih lokacij s pomo\u010djo GeoSpleta pove\u010dalo svojo lokalno vidnost, anga\u017eiranost strank in \u0161tevilo obiskov. 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