{"id":23042,"date":"2020-04-22T06:35:42","date_gmt":"2020-04-22T04:35:42","guid":{"rendered":"https:\/\/www.geosplet.com\/?p=23042"},"modified":"2025-12-24T10:32:30","modified_gmt":"2025-12-24T09:32:30","slug":"rezultati-lokacijskega-marketinga-posta-slovenije","status":"publish","type":"post","link":"https:\/\/geosplet.com\/si\/rezultati-lokacijskega-marketinga-posta-slovenije\/","title":{"rendered":"Rezultati lokacijskega marketinga \u2013 Po\u0161ta Slovenije"},"content":{"rendered":"\t\t
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Po\u0161ta Slovenije izbolj\u0161ala spletno prisotnost z centraliziranim upravljanjem poslovalnic<\/h1>\n

\u0160tevilna ve\u010d-lokacijska podjetja se soo\u010dajo z izzivom, kako u\u010dinkovito in dosledno upravljati podatke o svojih poslovnih enotah na spletu. Napa\u010dni ali zastareli podatki lahko povzro\u010dijo nezadovoljstvo strank, zmanj\u0161ano zaupanje in ni\u017ejo vidnost v lokalnem iskanju. S podobnim izzivom se je soo\u010dala tudi Po\u0161ta Slovenije<\/strong>, ki ima eno najve\u010djih mre\u017e fizi\u010dnih poslovalnic v dr\u017eavi.<\/p>\n

Po dolgotrajnem iskanju re\u0161itve je Po\u0161ta Slovenije v sodelovanju z GeoSpletom implementirala vodilno re\u0161itev za lokacijski marketing<\/strong>, ki temelji na platformi Uberall<\/strong>. Ta re\u0161itev omogo\u010da centralizirano upravljanje spletne prisotnosti<\/strong> vseh poslovalnic iz enega mesta. Vse klju\u010dne informacije \u2013 kot so delovni \u010dasi, kontakti in naslovi \u2013 se zdaj samodejno sinhronizirajo<\/strong> na ve\u010d kot 20 pomembnih platformah, vklju\u010dno z Google, Apple Maps, Facebook in drugimi.<\/p>\n

S skupnim projektom smo uspe\u0161no sinhronizirali kar 494 poslovalnic<\/strong>, za katere je bilo opravljenih ve\u010d kot 11.700 vnosov<\/strong> na spletne platforme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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494
objavljenih poslovalnic\u00a0<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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11.749<\/strong>
vnosov v online platforme<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Klju\u010dne metrike uspeha<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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ve\u010d prikazov poslovalnic v Google Business - vklju\u010duje iskanja na Google Maps & Google Iskalniku <\/h6> \t\t\t\t \r\n\t\t\t <\/div>\r\n\t\t \t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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ve\u010d klikov na spletno stran \u2013 uporabniki pogosteje obi\u0161\u010dejo uradne strani poslovalnic<\/h6> \t\t\t\t \r\n\t\t\t <\/div>\r\n\t\t \t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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pove\u010danje telefonskih klicev v poslovalnice \u2013 stranke hitreje pridejo v stik z ustrezno enoto<\/h6> \t\t\t\t \r\n\t\t\t <\/div>\r\n\t\t \t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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* Metrike prikazujejo primerjavo rezultatov v storitvi Google Business v enakem obdobju pred in po implementaciji storitve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Bi \u017eeleli podobne rezultate tudi vi?<\/h1>\n

Po uspe\u0161ni vzpostavitvi storitve je ekipa Po\u0161te Slovenije dobila popoln nadzor nad digitalno prisotnostjo<\/strong> svojih poslovalnic. V nekaj klikih lahko zdaj na enem mestu posodobijo podatke na vseh klju\u010dnih platformah<\/strong>, kar jim prihrani ogromno \u010dasa in zmanj\u0161uje mo\u017enosti za napake.<\/p>\n

Lokacijski marketing<\/a> postaja nepogre\u0161ljiv za vse organizacije z ve\u010d poslovnimi enotami. Re\u0161itev, ki smo jo implementirali za Po\u0161to Slovenije, uspe\u0161no uporabljajo tudi druge velike organizacije. Naj GeoSplet poskrbi za va\u0161o digitalno prisotnost in vas dvigne nad konkurenco.<\/p>\n

Kontaktirajte nas<\/strong> in z veseljem vam poka\u017eemo, kako lahko za\u010dnete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Po\u0161ta Slovenije je s pomo\u010djo lokacijskega marketinga uspe\u0161no centralizirala upravljanje spletnih podatkov za svojih 494 poslovalnic. S storitvijo GeoSplet, ki temelji na Uberall platformi, so v kratkem \u010dasu izbolj\u0161ali svojo spletno prisotnost, pove\u010dali \u0161tevilo klikov na spletno stran za +186 %, \u0161tevilo telefonskih klicev za +89 % ter prikaze poslovalnic na Google za +40 %. Re\u0161itev je podjetju omogo\u010dila hitrej\u0161e, enostavnej\u0161e in zanesljivej\u0161e upravljanje vseh lokacij iz enega mesta.<\/p>\n","protected":false},"author":1,"featured_media":32636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[178,148,50],"tags":[],"class_list":["post-23042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-local","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/posts\/23042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/comments?post=23042"}],"version-history":[{"count":81,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/posts\/23042\/revisions"}],"predecessor-version":[{"id":33734,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/posts\/23042\/revisions\/33734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/media\/32636"}],"wp:attachment":[{"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/media?parent=23042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/categories?post=23042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/tags?post=23042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}