{"id":16866,"date":"2016-09-16T12:39:52","date_gmt":"2016-09-16T10:39:52","guid":{"rendered":"https:\/\/www.geosplet.com\/?p=16866"},"modified":"2025-12-24T11:18:13","modified_gmt":"2025-12-24T10:18:13","slug":"ali-je-vase-podjetje-prisotno-na-spletu-in-mobilnih-napravah","status":"publish","type":"post","link":"https:\/\/geosplet.com\/si\/ali-je-vase-podjetje-prisotno-na-spletu-in-mobilnih-napravah\/","title":{"rendered":"Ali je va\u0161e podjetje prisotno na spletu in mobilnih napravah?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16866\" class=\"elementor elementor-16866\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f2e1688 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f2e1688\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bbf803a ot-flex-column-vertical\" data-id=\"5bbf803a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65b2eaf elementor-widget elementor-widget-spacer\" data-id=\"65b2eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6b4a81 elementor-widget elementor-widget-text-editor\" data-id=\"5f6b4a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"av_textblock_section \"><div class=\"avia_textblock \"><p style=\"text-align: left;\">V kolikor vas zanima, \u010de bo va\u0161e podjetje dolgoro\u010dno uspe\u0161no, vam moramo najprej zastaviti eno vpra\u0161anje:<\/p><p style=\"text-align: left;\"><strong><em>\u201cAli va\u0161e podjetje dosega potencialne stranke na spletu in mobilnih napravah?\u201d<\/em><\/strong><\/p><p style=\"text-align: left;\">Najnovej\u0161e raziskave o navadah uporabnikov spleta in mobilnih naprav ka\u017eejo, da je odgovor na to vpra\u0161anje <strong>klju\u010dnega pomena za va\u0161o uspe\u0161nost<\/strong>. Uporabniki namre\u010d zahtevajo to\u010dne informacije in \u017eelijo jih v hipu \u2013 kjerkoli, kadarkoli. Odpira se nov \u010das optimizacije in digitalnega marketinga, ki ga lahko poimenujemo <strong>\u201cnear me\u201d ali lokalno iskanje.<\/strong><\/p><\/div><\/section><section class=\"av_textblock_section \"><div class=\"avia_textblock \"><h2 style=\"text-align: left;\"><strong>Spogledata se 150-krat dnevno<\/strong><\/h2><\/div><\/section><div class=\"hr hr-invisible avia-builder-el-8 el_after_av_textblock el_before_av_textblock \" style=\"text-align: left;\">V kolikor ne \u017eivite na samotnem otoku, se boste strinjali z raziskavo Googla, ki pravi, da:<\/div><ul><li class=\"hr hr-invisible avia-builder-el-8 el_after_av_textblock el_before_av_textblock \" style=\"text-align: left;\">v povpre\u010dju <strong>150-krat dnevno<\/strong> pogledamo na mobitel,<\/li><li class=\"hr hr-invisible avia-builder-el-8 el_after_av_textblock el_before_av_textblock \" style=\"text-align: left;\"><strong>86 %<\/strong> uporabnikov spleta i\u0161\u010de lokalne ponudnike na mobilnih napravah.<\/li><\/ul><section class=\"av_textblock_section \"><div class=\"avia_textblock \"><p style=\"text-align: left;\">Da so ti podatki \u0161e kako pomembni za va\u0161e podjetje, vam jasno pove najpomembnej\u0161i rezultat Googlove raziskave, ki pravi, da se kar<strong> 76 % lokalnih iskanj na spletu zaklju\u010di z nakupom.\u00a0<\/strong><\/p><p style=\"text-align: left;\">\u010ce stranke va\u0161e lokacije in ponudbe ne najdejo med zadetki, to seveda pomeni, da izgubljate velik dele\u017e potencialnega prometa. Pridobiva pa ga va\u0161a konkurenca z objavljenimi podatki o lokaciji.<\/p><\/div><\/section><div class=\"hr hr-invisible avia-builder-el-10 el_after_av_textblock el_before_av_textblock \" style=\"text-align: left;\">\u00a0<\/div><section class=\"av_textblock_section \"><div class=\"avia_textblock \"><h2 style=\"text-align: left;\"><strong>Upravljanje s podatki lokacije \u2013 nujna sestavina spletnega uspeha<\/strong><\/h2><\/div><\/section><section class=\"av_textblock_section \"><div class=\"avia_textblock \"><p style=\"text-align: left;\"><strong>SEO oz. optimizacija spletnih strani za iskalnike<\/strong>\u00a0je postala ve\u010dplastna in je zahtevnej\u0161a kot kadarkoli. Potrebno je upo\u0161tevati ne\u0161teto pravil iskalnika Google, biti prisoten na dru\u017ebenih omre\u017ejih, zagotoviti tehni\u010dno ustreznost spletne strani za vse vrste naprav (predvsem mobilnih) ter ustvariti vsebino, ki bo za uporabnika privla\u010dna in uporabna.<\/p><p style=\"text-align: left;\"><strong>Zaradi obsega \u201clokalnega iskanja\u201d in \u201ciskanja na poti\u201d je upravljanje s podatki lokacije osnova optimizacije.<\/strong><\/p><p style=\"text-align: left;\">\u017de samo z objavo klju\u010dnih podatkov o podjetju \u2013\u00a0<strong>naziv podjetja, naslov, kontakt<\/strong>\u00a0\u2013 na vseh spletnih zemljevidih, navigacijskih bazah ter spletnih imenikih, si lahko zagotovite osnovo vidnosti na lokalnem iskanju.\u00a0Upravljanje podatkov o lokaciji (<strong><a href=\"https:\/\/geosplet.com\/lokalni-seo-optimizacija-na-spletnem-lokalnem-iskanju\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lokalni SEO<\/a><\/strong>) je danes obvezna in osnovna sestavina digitalnega marketinga za vsako podjetje. S tem se vse za\u010dne in to je temelj za gradnjo va\u0161e spletne prisotnosti.<\/p><\/div><\/section><section class=\"av_textblock_section \"><div class=\"avia_textblock \"><p style=\"text-align: left;\"><strong>Potrebujete pomo\u010d ali nasvet?\u00a0<\/strong><span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight );\">Kontaktirajte nas. Z veseljem pomagamo.<\/span><\/p><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\t\t\t\t\u010ce vas zanima, ali bo va\u0161e podjetje dolgoro\u010dno uspe\u0161no, vam moramo najprej zastaviti eno vpra\u0161anje: \u201cAli va\u0161e podjetje dosega potencialne stranke na spletu in mobilnih napravah?\u201d\t\t<\/p>\n","protected":false},"author":3,"featured_media":22725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-16866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/posts\/16866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/comments?post=16866"}],"version-history":[{"count":17,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/posts\/16866\/revisions"}],"predecessor-version":[{"id":33777,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/posts\/16866\/revisions\/33777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/media\/22725"}],"wp:attachment":[{"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/media?parent=16866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/categories?post=16866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geosplet.com\/si\/wp-json\/wp\/v2\/tags?post=16866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}