{"id":32565,"date":"2024-03-16T13:28:22","date_gmt":"2024-03-16T12:28:22","guid":{"rendered":"https:\/\/geosplet.com\/?p=32565"},"modified":"2025-12-24T10:49:12","modified_gmt":"2025-12-24T09:49:12","slug":"rezultati-marketinga-lokacije-financijska-industrija","status":"publish","type":"post","link":"https:\/\/geosplet.com\/hr\/rezultati-lokacijskega-marketinga-financna-panoga\/","title":{"rendered":"Rezultati marketinga lokacije \u2013 Financijska industrija"},"content":{"rendered":"
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Lokacijski marketing donosi mjerljive rezultate tvrtkama u financijskoj industriji<\/h1>

Bez obzira jeste li banka, osiguravaju\u0107a tvrtka ili neka druga financijska institucija, svi oni \u017eele oja\u010dati svoju lokalnu prisutnost i pobolj\u0161ati dostupnost usluga svojim klijentima. Marketing lokacije im omogu\u0107uje upravo to - optimizacijom podataka svojih poslovnih jedinica na klju\u010dnim platformama kao \u0161to su Google karte, Google pretraga, Apple karte<\/strong> i mnogi drugi.<\/p>

U nastavku predstavljamo rezultate tvrtki iz automobilske industrije koje su implementirale na\u0161e rje\u0161enje za upravljanje lokacijama. Istra\u017eivanje je provedeno na uzorku od 25.000 poslovnih lokacija<\/strong>, za koje je putem na\u0161e usluge izvr\u0161eno vi\u0161e od 2,6 milijuna unosa<\/strong> u digitalne platforme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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25.000+
objavljene lokacije tvrtki\u00a0<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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2,6 milijuna<\/strong>
unosa u online platforme<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Klju\u010dne metrike uspjeha<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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vi\u0161e prikaza profila tvrtke na Googleu - uklju\u010duje pretra\u017eivanja na Google kartama i Google pretra\u017eivanju <\/h6> \t\t\t\t \r\n\t\t\t <\/div>\r\n\t\t \t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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vi\u0161e klikova na upute \u2013 \u0161to zna\u010di vi\u0161e posjeta fizi\u010dkim jedinicama<\/h6> \t\t\t\t \r\n\t\t\t <\/div>\r\n\t\t \t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Vi\u0161e klikova s mobilnih ure\u0111aja \u2013 klju\u010dni kanal za lokalne pretra\u017eiva\u010de<\/h6> \t\t\t\t \r\n\t\t\t <\/div>\r\n\t\t \t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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* Mjerni podaci prikazuju usporedbu rezultata Google Businessa u istom razdoblju prije i nakon implementacije usluge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u017delite li sli\u010dne rezultate?<\/h1>

Ove dobre prakse pokazuju kako lokacijski marketing<\/a> i integracija svih lokacija i dru\u0161tvenih profila putem GeoSplet platforme omogu\u0107uje tvrtkama pobolj\u0161anje digitalne strategije, pove\u0107anje anga\u017emana kupaca, pojednostavljenje procesa upravljanja i otvaranje novih mogu\u0107nosti za rast poslovanja.<\/p>

Kontaktirajte nas<\/strong> i rado \u0107emo vam pokazati kako mo\u017eete zapo\u010deti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Marketing lokacije pokazao se izuzetno u\u010dinkovitim u financijskoj industriji. Optimizacijom podataka svojih poslovnih jedinica na klju\u010dnim platformama poput Google Mapsa i Google pretra\u017eivanja, financijske institucije postigle su izvanredne rezultate: +112 % vi\u0161e pregleda, 13 puta vi\u0161e klikova na upute i +55 % vi\u0161e mobilnih interakcija. Analiza, koja je obuhvatila 25 000 poslovnica i vi\u0161e od 2,6 milijuna oglasa, dokazuje da je digitalna prisutnost klju\u010dna i za banke, osiguravaju\u0107a dru\u0161tva i druge financijske institucije.<\/p>","protected":false},"author":3,"featured_media":32567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[178,148,50],"tags":[179,139,177,176],"class_list":["post-32565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-local","category-news","tag-financna-panoga","tag-google-business-profil","tag-lokacijski-marketing","tag-rezultati-narocnikov"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/posts\/32565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/comments?post=32565"}],"version-history":[{"count":11,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/posts\/32565\/revisions"}],"predecessor-version":[{"id":33737,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/posts\/32565\/revisions\/33737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/media\/32567"}],"wp:attachment":[{"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/media?parent=32565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/categories?post=32565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/tags?post=32565"}],"curies":[{"name":"radni list","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}