{"id":32513,"date":"2024-07-14T15:52:07","date_gmt":"2024-07-14T13:52:07","guid":{"rendered":"https:\/\/geosplet.com\/?p=32513"},"modified":"2025-12-24T10:18:51","modified_gmt":"2025-12-24T09:18:51","slug":"rezultati-lokacijski-marketing-ugostiteljstvo","status":"publish","type":"post","link":"https:\/\/geosplet.com\/hr\/rezultati-lokacijskega-marketinga-gostinska-panoga\/","title":{"rendered":"Rezultati lokacijskog marketinga \u2013 Ugostiteljska industrija"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"32513\" class=\"elementor elementor-32513\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57082e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57082e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2be52137 ot-flex-column-vertical\" data-id=\"2be52137\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87497bb elementor-widget elementor-widget-spacer\" data-id=\"87497bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46d727 elementor-widget elementor-widget-spacer\" data-id=\"d46d727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b6852e elementor-widget elementor-widget-text-editor\" data-id=\"62b6852e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Lokacijski marketing donosi mjerljive rezultate ugostiteljskim tvrtkama<\/h1><p data-start=\"250\" data-end=\"537\">Tvrtke diljem svijeta tra\u017ee na\u010dine za ja\u010danje svoje lokalne prisutnosti i pove\u0107anje prometa na svojim fizi\u010dkim lokacijama. Lokacijski marketing im omogu\u0107uje upravo to - optimizacijom poslovnih podataka na klju\u010dnim platformama poput Google Mapsa, Google pretra\u017eivanja, Apple Mapsa i mnogih drugih.<\/p><p data-start=\"545\" data-end=\"831\">U nastavku predstavljamo rezultate tvrtki iz ugostiteljske industrije koje su implementirale na\u0161e rje\u0161enje za upravljanje lokacijama. Istra\u017eivanje je provedeno na uzorku od<strong>\u00a05.700 poslovnih lokacija<\/strong>, za koje je putem na\u0161e usluge izvr\u0161eno vi\u0161e od<strong> 594.000 unosa<\/strong>\u00a0u digitalne platforme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce841bb elementor-widget elementor-widget-spacer\" data-id=\"ce841bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7d0e7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"de7d0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87e4d38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87e4d38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d53b1af ot-flex-column-vertical\" data-id=\"d53b1af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8b08d1 elementor-widget elementor-widget-image\" data-id=\"d8b08d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512.webp\" class=\"attachment-large size-large wp-image-32319\" alt=\"\" srcset=\"https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512.webp 512w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512-300x300.webp 300w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512-150x150.webp 150w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512-12x12.webp 12w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a4e2d elementor-widget elementor-widget-text-editor\" data-id=\"65a4e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>5.700+<br \/>objavljene lokacije tvrtki\u00a0<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bcda260 ot-flex-column-vertical\" data-id=\"bcda260\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5eb98f elementor-widget elementor-widget-image\" data-id=\"a5eb98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings.png\" class=\"attachment-large size-large wp-image-32320\" alt=\"\" srcset=\"https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings.png 512w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings-300x300.png 300w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings-150x150.png 150w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings-12x12.png 12w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ebb47 elementor-widget elementor-widget-text-editor\" data-id=\"26ebb47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>594.000<\/strong><br \/><strong>unosa u online platforme<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6965a89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6965a89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9278a71 ot-flex-column-vertical\" data-id=\"9278a71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5853c55 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5853c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a6a63 elementor-widget elementor-widget-text-editor\" data-id=\"a5a6a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\">Klju\u010dne metrike uspjeha<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4da7923 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4da7923\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-35d86d7 ot-flex-column-vertical\" data-id=\"35d86d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f51f40 elementor-widget elementor-widget-icounter\" data-id=\"7f51f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter\">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"2.4\" data-time= \"1000\"><\/span>\r\n\t\t        \t\t<span>x<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">vi\u0161e prikaza profila tvrtke na Googleu - uklju\u010duje pretra\u017eivanja na Google kartama i Google pretra\u017eivanju <\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e8af674 ot-flex-column-vertical\" data-id=\"e8af674\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42c13ba elementor-widget elementor-widget-icounter\" data-id=\"42c13ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter\">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"55\" data-time= \"2000\"><\/span>\r\n\t\t        \t\t<span>%<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\"> vi\u0161e klikova na mobilnim ure\u0111ajima \u2013 telefonski pozivi, rezervacije, upute za vo\u017enju<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e398a49 ot-flex-column-vertical\" data-id=\"e398a49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff31c6f elementor-widget elementor-widget-icounter\" data-id=\"ff31c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter\">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"23\" data-time= \"2000\"><\/span>\r\n\t\t        \t\t<span>%<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\"> ve\u0107i anga\u017eman korisnika - interakcije s objavama, ocjenama i ostalim sadr\u017eajem<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db0ba1 elementor-widget elementor-widget-text-editor\" data-id=\"3db0ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">* Mjerni podaci prikazuju usporedbu rezultata Google Businessa u istom razdoblju prije i nakon implementacije usluge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f0e22 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e3f0e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254ece0 elementor-widget elementor-widget-spacer\" data-id=\"254ece0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b8d75a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b8d75a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-418e489 ot-flex-column-vertical\" data-id=\"418e489\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a8276a elementor-widget elementor-widget-text-editor\" data-id=\"4a8276a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>\u017delite li sli\u010dne rezultate?<\/h1><p data-start=\"249\" data-end=\"526\">Ove dobre prakse pokazuju kako <a class=\"cursor-pointer\" href=\"https:\/\/geosplet.com\/hr\/lokacijski-marketing\/\" target=\"_new\" rel=\"noopener\" data-start=\"153\" data-end=\"222\">lokacijski marketing<\/a> i integracija svih lokacija i dru\u0161tvenih profila putem GeoSplet platforme omogu\u0107uje tvrtkama pobolj\u0161anje digitalne strategije, pove\u0107anje anga\u017emana kupaca, pojednostavljenje procesa upravljanja i otvaranje novih mogu\u0107nosti za rast poslovanja.<\/p><p><strong data-start=\"1588\" data-end=\"1609\">Kontaktirajte nas<\/strong> i rado \u0107emo vam pokazati kako mo\u017eete zapo\u010deti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing lokacije za ugostitelje donosi konkretne rezultate \u2013 vi\u0161e od 2x vi\u0161e pregleda i 35% vi\u0161e klikova putem mobilnih ure\u0111aja! Na temelju analize 5700 ugostiteljskih lokacija, otkrivamo kako pametno upravljanje online prisutno\u0161\u0107u mo\u017ee donijeti vi\u0161e gostiju i bolju vidljivost. Saznajte kako vam GeoSplet mo\u017ee pomo\u0107i i vama.<\/p>","protected":false},"author":3,"featured_media":32518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[178,148,50],"tags":[177,176],"class_list":["post-32513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-local","category-news","tag-lokacijski-marketing","tag-rezultati-narocnikov"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Lokacijski marketing za gostince prina\u0161a konkretne rezultate \u2013 ve\u010d kot 2x ve\u010d ogledov in 35 % ve\u010d klikov prek mobilnih naprav! Na podlagi analize 5.700 gostinskih lokacij razkrivamo, kako lahko pametno upravljanje spletne prisotnosti prinese ve\u010d gostov in bolj\u0161o vidnost. 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Na podlagi analize 5.700 gostinskih lokacij razkrivamo, kako lahko pametno upravljanje spletne prisotnosti prinese ve\u010d gostov in bolj\u0161o vidnost. Spoznajte, kako lahko GeoSplet pomaga tudi vam.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/geosplet.com\/hr\/rezultati-lokacijskega-marketinga-gostinska-panoga\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-07-14T13:52:07+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-12-24T09:18:51+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/geosplet\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Rezultati lokacijskega marketinga \u2013 Gostinska panoga - Geosplet\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Lokacijski marketing za gostince prina\u0161a konkretne rezultate \u2013 ve\u010d kot 2x ve\u010d ogledov in 35 % ve\u010d klikov prek mobilnih naprav! Na podlagi analize 5.700 gostinskih lokacij razkrivamo, kako lahko pametno upravljanje spletne prisotnosti prinese ve\u010d gostov in bolj\u0161o vidnost. 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