{"id":14033,"date":"2016-08-30T08:04:15","date_gmt":"2016-08-30T08:04:15","guid":{"rendered":"https:\/\/www.geosplet.com\/?p=14033"},"modified":"2022-09-27T08:23:45","modified_gmt":"2022-09-27T08:23:45","slug":"kako-poboljsati-rangiranje-vaseg-poslovanja-u-rezultatima-lokalnog-pretrazivanja-na-googleu","status":"publish","type":"post","link":"https:\/\/geosplet.com\/hr\/kako-izboljsati-uvrstitev-podjetja-med-google-rezultati-lokalnega-iskanja\/","title":{"rendered":"Kako pobolj\u0161ati rangiranje va\u0161eg poslovanja u rezultatima lokalnog pretra\u017eivanja na Googleu?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14033\" class=\"elementor elementor-14033\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-789716d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"789716d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dc9f26e ot-flex-column-vertical\" data-id=\"5dc9f26e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3227629b elementor-widget elementor-widget-text-editor\" data-id=\"3227629b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lokalno pretra\u017eivanje sve je va\u017enije jer ljudi pretra\u017euju tvrtke ili usluge na temelju lokacije, bilo online ili na mobilnim ure\u0111ajima. Najbolji primjer takvog pretra\u017eivanja je Zlatarstvo Celje ili Pizzerija Ljubljana. Najrelevantnije tvrtke prikazuju se me\u0111u rezultatima na Google kartama ili Google pretra\u017eivanju.<\/p><h4 style=\"text-align: left;\"><strong>Kako Google prikazuje lokalne rezultate?<\/strong><\/h4><p style=\"text-align: left;\">U pro\u0161losti je Google prikazivao 7 tvrtki u lokalnim rezultatima. Me\u0111utim, nedavno su uveli neka ograni\u010denja i trenutno prikazuju samo 3 rezultata na najvi\u0161im pozicijama, kao \u0161to mo\u017eete vidjeti na slici ispod. Da biste dobili vi\u0161e rezultata, morate kliknuti na &quot;Vi\u0161e mjesta&quot;. Kao \u0161to vjerojatno mo\u017eete zamisliti, vrlo malo ljudi zapravo klikne na ovu poveznicu. Dakle, prva tri mjesta su mjesta gdje \u017eelite da se va\u0161a tvrtka pojavi.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-23155\" src=\"https:\/\/www.geosplet.com\/wp-content\/uploads\/2016\/08\/Google-lokalno-rangiranje-podjetja.jpg\" alt=\"\" width=\"852\" height=\"628\" srcset=\"https:\/\/geosplet.com\/wp-content\/uploads\/2016\/08\/Google-lokalno-rangiranje-podjetja.jpg 451w, https:\/\/geosplet.com\/wp-content\/uploads\/2016\/08\/Google-lokalno-rangiranje-podjetja-300x221.jpg 300w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><\/p><h4>\u00a0<\/h4><h4 style=\"text-align: left;\"><strong>Kako mogu pobolj\u0161ati svoje \u0161anse u lokalnoj pretrazi?<\/strong><\/h4><p style=\"text-align: left;\">Sada je vi\u0161e nego ikad va\u017eno potvrditi svoje <strong><a href=\"\/hr\/?p=5273\">Google poslovni profil<\/a><\/strong> za svaku lokaciju na kojoj poslujete. Nakon odobrenja, trebate optimizirati svoj prikaz dodavanjem sadr\u017eaja kao \u0161to su kontaktni podaci, fotografije, radno vrijeme te dodavanjem odgovaraju\u0107ih atributa, kategorija i opisa s klju\u010dnim rije\u010dima koje najbolje predstavljaju va\u0161e poslovanje.<\/p><p style=\"text-align: left;\">To mo\u017ee zna\u010dajno pove\u0107ati va\u0161e \u0161anse me\u0111u rezultatima pretra\u017eivanja u Google pretra\u017eivanju i na Kartama.<\/p><h4><strong>Mi\u0161ljenja va\u0161ih kupaca su va\u017ena.\u00a0<\/strong><\/h4><p style=\"text-align: left;\">Recenzije va\u0161ih kupaca jedan su od najva\u017enijih aspekata rangiranja va\u0161eg poslovanja i privla\u010denja novih kupaca. Preporu\u010duje se da potaknete kupce da daju svoje mi\u0161ljenje o va\u0161em poslovanju, usluzi ili proizvodima, jer Google prikazuje recenzije i ocjene kupaca pored va\u0161eg oglasa (slika ispod). Istra\u017eivanja pokazuju da 88% potro\u0161a\u010da provjerava recenzije kupaca prije dono\u0161enja odluke o kupnji. Drugi direktoriji, kao \u0161to su <a href=\"\/hr\/?p=5402\"><strong>Facebook<\/strong>, <\/a>oni to omogu\u0107uju, stoga mi\u0161ljenja va\u0161ih kupaca definitivno ne biste trebali ignorirati.<\/p><p style=\"text-align: left;\"><img decoding=\"async\" class=\"alignnone wp-image-22609 aligncenter\" src=\"https:\/\/arm-design.si\/projekti\/Matevz\/geosplet\/wp-content\/uploads\/2016\/08\/google-search-300x160.png\" alt=\"\" width=\"875\" height=\"466\" srcset=\"https:\/\/geosplet.com\/wp-content\/uploads\/2016\/08\/google-search-300x160.png 300w, https:\/\/geosplet.com\/wp-content\/uploads\/2016\/08\/google-search-1024x546.png 1024w, https:\/\/geosplet.com\/wp-content\/uploads\/2016\/08\/google-search-768x409.png 768w, https:\/\/geosplet.com\/wp-content\/uploads\/2016\/08\/google-search.png 1366w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/p><h4>\u00a0<\/h4><h4>\u00a0<\/h4><h4 style=\"text-align: left;\"><strong>Dodajte podatke i na druge karte i u direktorije.<\/strong><\/h4><p style=\"text-align: left;\">Vrlo je va\u017eno dodati isti sadr\u017eaj i na druge karte, poput Here, Apple Mapsa ili TomToma, jer se njihovi podaci prikazuju na mnogim web portalima i mobilnim aplikacijama.<\/p><p style=\"text-align: left;\">Prilikom prijave provjerite jeste li svugdje unijeli iste podatke, posebno naziv tvrtke, adresu i telefonski broj (NAP). Pro\u010ditajte vi\u0161e <strong><a href=\"\/hr\/?p=6604\">ovdje.<\/a><\/strong><\/p><p style=\"text-align: left;\">Preporu\u010dujemo da prvo unesete podatke u Google, a zatim ih uskladite s podacima na svojoj web stranici i drugim stranicama.<\/p><h4 style=\"text-align: left;\"><strong>Rangiranje tvrtke u lokalnoj pretrazi ogroman je izazov i prilika za tvrtke.<\/strong><\/h4><p style=\"text-align: left;\">Sada je vi\u0161e nego ikad va\u017eno usredoto\u010diti se na lokalne rangove va\u0161eg poslovanja, ali za uspjeh \u0107e trebati neko vrijeme i trud.<\/p><p style=\"text-align: left;\">Trebate li vi\u0161e informacija ili savjeta?\u00a0<span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight );\">Kontaktirajte nas. <\/span><span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); line-height: 1.5;\">Rado \u0107emo vam pomo\u0107i.<\/span><\/p><p>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f111-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"111\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/hr\/wp-json\/wp\/v2\/posts\/14033#wpcf7-f111-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktni obrazac\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/hr\/wp-json\/wp\/v2\/posts\/14033#wpcf7-f111-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"111\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f111-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Ime i prezime\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-po\u0161ta\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"tel-378\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Broj telefona\" value=\"\" type=\"tel\" name=\"tel-378\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"text-podjetje\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Tvrtka\" value=\"\" type=\"text\" name=\"text-podjetje\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Poruka\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<p><button type=\"submit\" class=\"wpcf7-submit octf-btn octf-btn-primary octf-btn-icon\">Poslati<i class=\"flaticon-right-arrow-1\"><\/i><\/button>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"hr\"\/><\/form>\n<\/div>\n<\/p><p style=\"text-align: center;\"><strong>\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\t\t\t\tLokalno pretra\u017eivanje sve je va\u017enije jer ljudi pretra\u017euju tvrtke ili usluge na temelju lokacije, bilo online ili na mobilnim ure\u0111ajima. Najbolji primjer takvog pretra\u017eivanja je, na primjer, zlatarnica Celje ili pizzerija Ljubljana. Najrelevantnije tvrtke prikazuju se me\u0111u rezultatima na Google kartama ili Google pretra\u017eivanju.\t\t<\/p>","protected":false},"author":3,"featured_media":26366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-14033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/posts\/14033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/comments?post=14033"}],"version-history":[{"count":21,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/posts\/14033\/revisions"}],"predecessor-version":[{"id":26373,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/posts\/14033\/revisions\/26373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/media\/26366"}],"wp:attachment":[{"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/media?parent=14033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/categories?post=14033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geosplet.com\/hr\/wp-json\/wp\/v2\/tags?post=14033"}],"curies":[{"name":"radni list","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}