{"id":32575,"date":"2025-07-16T14:00:01","date_gmt":"2025-07-16T12:00:01","guid":{"rendered":"https:\/\/geosplet.com\/?p=32575"},"modified":"2025-11-22T11:42:08","modified_gmt":"2025-11-22T10:42:08","slug":"location-based-marketing-results-health-industry","status":"publish","type":"post","link":"https:\/\/geosplet.com\/en\/rezultati-lokacijskega-marketinga-zdravstvena-panoga\/","title":{"rendered":"Location Marketing Results - Healthcare"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"32575\" class=\"elementor elementor-32575\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57082e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57082e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2be52137 ot-flex-column-vertical\" data-id=\"2be52137\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d1d98 elementor-widget elementor-widget-spacer\" data-id=\"36d1d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b6852e elementor-widget elementor-widget-text-editor\" data-id=\"62b6852e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Location-based marketing delivers measurable results for healthcare companies<\/h1><p data-start=\"253\" data-end=\"658\">Healthcare institutions - from clinics to dental practices - are facing the challenge of becoming more accessible and visible to patients in their vicinity. Location-based marketing does just that: by precisely optimising location data on key platforms such as <strong data-start=\"518\" data-end=\"560\">Google Maps, Google Search, Apple Maps<\/strong> and others, healthcare institutions improve their digital presence and facilitate contact with patients.<\/p><p data-start=\"660\" data-end=\"945\">Below we present the results of companies in the healthcare industry that have implemented our site management solution. The study was carried out on a sample of <strong data-start=\"818\" data-end=\"845\">2,000 business locations<\/strong>, for which more than <strong data-start=\"904\" data-end=\"922\">212.000 entries<\/strong> into digital platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce841bb elementor-widget elementor-widget-spacer\" data-id=\"ce841bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7d0e7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"de7d0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87e4d38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87e4d38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d53b1af ot-flex-column-vertical\" data-id=\"d53b1af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8b08d1 elementor-widget elementor-widget-image\" data-id=\"d8b08d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512.webp\" class=\"attachment-large size-large wp-image-32319\" alt=\"\" srcset=\"https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512.webp 512w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512-300x300.webp 300w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512-150x150.webp 150w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/e-commerce-29-512-12x12.webp 12w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a4e2d elementor-widget elementor-widget-text-editor\" data-id=\"65a4e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>2.000+<br \/>published business locations\u00a0<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bcda260 ot-flex-column-vertical\" data-id=\"bcda260\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5eb98f elementor-widget elementor-widget-image\" data-id=\"a5eb98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings.png\" class=\"attachment-large size-large wp-image-32320\" alt=\"\" srcset=\"https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings.png 512w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings-300x300.png 300w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings-150x150.png 150w, https:\/\/geosplet.com\/wp-content\/uploads\/2025\/07\/business-listings-12x12.png 12w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ebb47 elementor-widget elementor-widget-text-editor\" data-id=\"26ebb47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>212.000<\/strong><br \/><strong>entries in online platforms<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6965a89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6965a89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9278a71 ot-flex-column-vertical\" data-id=\"9278a71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5853c55 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5853c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a6a63 elementor-widget elementor-widget-text-editor\" data-id=\"a5a6a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\">Key metrics for success<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4da7923 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4da7923\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-35d86d7 ot-flex-column-vertical\" data-id=\"35d86d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f51f40 elementor-widget elementor-widget-icounter\" data-id=\"7f51f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter\">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"2\" data-time= \"1000\"><\/span>\r\n\t\t        \t\t<span>x<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">more Google Business profile views - includes searches on Google Maps &amp; Google Search <\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e8af674 ot-flex-column-vertical\" data-id=\"e8af674\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42c13ba elementor-widget elementor-widget-icounter\" data-id=\"42c13ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter\">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"28\" data-time= \"2000\"><\/span>\r\n\t\t        \t\t<span>%<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\"> more user engagement - interacting with posts, ratings and other content<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e398a49 ot-flex-column-vertical\" data-id=\"e398a49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b363fe2 elementor-widget elementor-widget-icounter\" data-id=\"b363fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter\">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"40\" data-time= \"2000\"><\/span>\r\n\t\t        \t\t<span>x<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">more clicks on directions - easier for patients to find their way to a physical location<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db0ba1 elementor-widget elementor-widget-text-editor\" data-id=\"3db0ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">* The metrics show a comparison of Google Business results over the same period before and after the implementation of the service.<br>*Source: uberall - client base<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f0e22 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e3f0e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254ece0 elementor-widget elementor-widget-spacer\" data-id=\"254ece0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b8d75a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b8d75a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-418e489 ot-flex-column-vertical\" data-id=\"418e489\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a8276a elementor-widget elementor-widget-text-editor\" data-id=\"4a8276a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Would you like similar results?<\/h1><p data-start=\"249\" data-end=\"526\">These good practices show how <a class=\"cursor-pointer\" href=\"https:\/\/geosplet.com\/en\/location-marketing-2\/\" target=\"_new\" rel=\"noopener\" data-start=\"153\" data-end=\"222\">location marketing<\/a> and the integration of all location and social profiles through the GeoSplet platform will enable companies to improve their digital strategy, increase customer engagement, simplify the management process and open up new opportunities for business growth.<\/p><p><strong data-start=\"1588\" data-end=\"1609\">Contact us<\/strong> and we'd love to show you how to get started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Location marketing also plays an important role in the healthcare industry. By optimising data on platforms such as Google Maps and Google Search, clinics, health centres and surgeries have achieved 2x more views, +28 % more patient engagement and 40x more clicks on directions. The analysis covered 2,000 locations, with more than 212,000 entries made on digital platforms. The results show that digital presence is also key for healthcare institutions looking to enhance accessibility and improve the user experience for their patients.<\/p>","protected":false},"author":3,"featured_media":32577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[178,148,50],"tags":[139,177,176,180],"class_list":["post-32575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-local","category-news","tag-google-business-profil","tag-lokacijski-marketing","tag-rezultati-narocnikov","tag-zdravstvena-panoga"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/posts\/32575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/comments?post=32575"}],"version-history":[{"count":31,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/posts\/32575\/revisions"}],"predecessor-version":[{"id":33654,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/posts\/32575\/revisions\/33654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/media\/32577"}],"wp:attachment":[{"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/media?parent=32575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/categories?post=32575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/tags?post=32575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}