{"id":26943,"date":"2022-10-22T14:33:28","date_gmt":"2022-10-22T12:33:28","guid":{"rendered":"https:\/\/geosplet.com\/?p=26943"},"modified":"2025-12-24T11:06:23","modified_gmt":"2025-12-24T10:06:23","slug":"the-5-biggest-benefits-of-getting-google-online-reviews","status":"publish","type":"post","link":"https:\/\/geosplet.com\/en\/5-najvecjih-prednosti-pridobivanja-google-spletnih-ocen\/","title":{"rendered":"The 5 biggest benefits of getting Google online reviews"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"26943\" class=\"elementor elementor-26943\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb82c58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb82c58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2279b2c8 ot-flex-column-vertical\" data-id=\"2279b2c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5357fbc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5357fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9012e9 elementor-widget elementor-widget-text-editor\" data-id=\"a9012e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight );\"><span style=\"font-weight: 400;\">Google's online reviews can give businesses a huge boost in credibility without spending a fortune. The benefits of getting Google reviews are numerous: improved local SEO - higher Google rankings, boosting your online reputation and getting feedback from your customers.\u00a0 <\/span>\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e1aa1 elementor-widget elementor-widget-text-editor\" data-id=\"51e1aa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><b>What are online reviews and why are they so important? <\/b><\/h4><p><span style=\"font-weight: 400;\">So what exactly are Google's online reviews and what do they do? Google's online reviews allow any business to prove itself to potential customers. People can write their opinion about a business or their experience with that business online (specifically in Google search or Google maps). Other marketing (expensive campaigns, etc.) becomes less important compared to the impact that online reviews have.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, these same campaigns have a big impact, but they become less relevant compared to Google's online ratings, which serve as social proof. Any searcher can type in a search query and come across companies with real customer reviews and make an informed decision whether or not to engage with that company - positive reviews encourage potential customers to convert.<\/span><\/p><p><span style=\"font-weight: 400;\">Another advantage of online reviews is that they offer all businesses the opportunity to level the playing field when it comes to local SEO. Any business - large or small - that takes advantage of Google Ratings will rank higher in local search results. If Google thinks that a local shop selling running shoes provides a better experience than a nearby retail chain, that local shop may find itself higher up the local search rankings.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google therefore also uses online reviews to form its opinion.\u00a0<\/span><b>Positive reviews on Google have incredible power to influence<\/b><span style=\"font-weight: 400;\">\u00a0trust in a company or brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here is a list and explanation of the 5 biggest benefits of online evaluations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf98ba elementor-widget elementor-widget-text-editor\" data-id=\"0bf98ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><b>The 5 biggest benefits of getting Google online reviews&nbsp;<br><\/b><\/h4>\n<p><b>1. Google online reviews boost brand trust<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Transparency is becoming increasingly important for the consumer. Today, consumers research a company before buying products or services. Much of this research is usually done by reviewing Google's online reviews. Almost<\/span><b> 88 % consumer reads online reviews<\/b><span style=\"font-weight: 400;\"> to find out the quality of a local business. Online reviews are just as trusted as personal recommendations.&nbsp;<\/span><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69edf52 elementor-widget elementor-widget-image\" data-id=\"69edf52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"503\" src=\"https:\/\/geosplet.com\/wp-content\/uploads\/2022\/10\/Objava-5-koristi-768x503.png\" class=\"attachment-medium_large size-medium_large wp-image-26975\" alt=\"\" srcset=\"https:\/\/geosplet.com\/wp-content\/uploads\/2022\/10\/Objava-5-koristi-768x503.png 768w, https:\/\/geosplet.com\/wp-content\/uploads\/2022\/10\/Objava-5-koristi-300x197.png 300w, https:\/\/geosplet.com\/wp-content\/uploads\/2022\/10\/Objava-5-koristi.png 882w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6ddc2 elementor-widget elementor-widget-text-editor\" data-id=\"2f6ddc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00a0<\/b><\/p><p><b>2. Google Web Reviews boost online exposure and local SEO<\/b><\/p><p><span style=\"font-weight: 400;\">To say that Google's search algorithms are complex is to underestimate them. But one thing is for sure: Google's online reviews, written by Google customers for various businesses, have a strong influence on local Google rankings, which can help place your local business at the top of Google's local search results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This makes it much easier and quicker for a local business to be found, so it is crucial that it does not rely solely on SEO activities such as keyword optimisation and content publishing, but does not pay attention to managing Google's online rankings.<\/span><\/p><p><span style=\"font-weight: 400;\">If managed correctly, online reviews on Google can be one of your most successful marketing tactics. This is partly because Google business reviews allow your business to appear in Google's local '3-pack', shown below, which displays the 3 most relevant businesses near where you are searching. Next to the business name, address, website link and phone number, the average Google rating is also shown.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f785a elementor-widget elementor-widget-image\" data-id=\"a4f785a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"595\" src=\"https:\/\/geosplet.com\/wp-content\/uploads\/2022\/10\/zemljevid-768x595.png\" class=\"attachment-medium_large size-medium_large wp-image-26988\" alt=\"\" srcset=\"https:\/\/geosplet.com\/wp-content\/uploads\/2022\/10\/zemljevid-768x595.png 768w, https:\/\/geosplet.com\/wp-content\/uploads\/2022\/10\/zemljevid-300x233.png 300w, https:\/\/geosplet.com\/wp-content\/uploads\/2022\/10\/zemljevid.png 1009w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888cad7 elementor-widget elementor-widget-text-editor\" data-id=\"888cad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b><br \/>3. Collecting feedback through Google's online reviews<\/b><\/p><p><span style=\"font-weight: 400;\">One of the most valuable benefits of online reviews is getting feedback from your customers. Every rating and review you receive should serve as a customer satisfaction survey through which you can gain insight:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">whether or not your company has provided a positive experience for the customer,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">where your company has done well or badly,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">which of your company's products or services the customer is satisfied or dissatisfied with.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">By reading negative reviews on Google, you can quickly see where you need to improve and what needs work in your company.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It is also very important that you respond to all online reviews and opinions. If there are positive reviews, say thank you, if there are negative reviews, always reply and do your best to resolve the issue. In general, it is wise to apologise and find a way to correct any mistake they think your company has made.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6161b elementor-widget elementor-widget-text-editor\" data-id=\"8c6161b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>4. Improve your website's impressions-to-clicks ratio with Google Web Ratings<br \/><\/b><\/p><p><span style=\"font-weight: 400;\">When a business appears in search results, it is crucial that customers take some action, such as clicking through to a page, making a call, getting directions... You may spend a lot of money on online marketing, but if people don't actually 'click' on your business, all that effort is wasted. Fortunately, Google reviews are a great way to increase your impressions-to-clicks ratio once you're in the search engine. Your Google rating will appear next to your business name, so a good set of positive reviews will increase the number of clicks to your website.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8463a99 elementor-widget elementor-widget-text-editor\" data-id=\"8463a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>5. Google Online Ratings to reach more customers <\/b><\/p><p><span style=\"font-weight: 400;\">When customers \"click\" on your website, you are almost there. Whichever channel customers come to your website through, the main goal is to encourage them to buy, to send an enquiry, to book an appointment or to make some other conversion. While a user-friendly website experience and a smartly designed website are extremely important, Google reviews have a tremendous power to help you do just that. For this reason, any business with high Google ratings should incorporate online reviews into the website. This will definitely increase customer trust, even if they have never read your reviews.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142f123 elementor-widget elementor-widget-text-editor\" data-id=\"142f123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><b>How to get more Google online reviews?<\/b><\/h4><p><span style=\"font-weight: 400;\">Do you want to get started as soon as possible with online assessments? You're probably wondering if there's a shortcut to get the results you want as quickly as possible.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight );\">The most tried and tested method is to simply ask customers to rate your business, sending them emails with this request after they have made a purchase.\u00a0\u00a0<\/span><span style=\"color: var( --e-global-color-text );\">The best companies have real ratings - that is, ratings from real customers - which they have honestly earned.<\/span><\/p><p><span style=\"font-weight: 400;\">Customers can quickly spot false or otherwise incentivized reviews, and so can search engines. This may encourage more customers to give their opinion or online review. In the long run, this will pay off.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc90bd elementor-widget elementor-widget-text-editor\" data-id=\"ccc90bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><b>Get reviews on other online platforms<\/b><\/h4><p><span style=\"font-weight: 400;\">While Google is the most popular when it comes to online reviews, there are other platforms that businesses can focus on. Facebook is one such site where businesses can send customers to leave reviews, whether they have an insurance service, a dental practice, a dry cleaner or any other service. For hotels, restaurants and tourism providers, Tripadvisor is a great place where businesses can focus to get ratings and reviews.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The first step is to monitor online ratings, which can be very time-consuming for companies. You can monitor the online ratings on these sites separately or use the<a href=\"https:\/\/geosplet.com\/en\/lokalni-iskalni-marketing\/\">knitted canvas for management\u00a0<\/a>opinions and assessments,<\/span><span style=\"font-weight: 400;\">like our solution, which can simplify the whole management process enormously. You can manage online reviews from one place and also access advanced analytics that give you even more insight into your customers' reviews.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The main advantage of using such a solution is transparency, as all your ratings are collected in one place. It also saves time, as you are notified every time a review is published and allows you to reply right from the platform.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f82b3 elementor-widget elementor-widget-text-editor\" data-id=\"52f82b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><b>Conclusion <\/b><\/h4><p><span style=\"font-weight: 400;\">Google's online business reviews can boost three main areas of your business: brand trust, local SEO and getting feedback. If you're not currently getting online reviews, you could be missing out on advantages that your competitors may be taking advantage of.<br \/><br \/><\/span><span style=\"font-weight: 400;\">Google online reviews are free! For many businesses, this marketing channel can provide an incredible ROI (return on investment). If you spend just a little time on Google Web Reviews, you can see amazing results in a relatively short time.<br \/><br \/><\/span><span style=\"font-weight: 400;\">If you haven't already, use Google's online business reviews to increase trust in your brand, products or services. You will quickly find that this is one of the most cost-effective ways to attract potential customers in your geographic area.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7d8cc elementor-widget elementor-widget-text-editor\" data-id=\"aa7d8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"text-align: center;\">\u00a0<\/div><h4>Need help managing online assessments?<\/h4><p>If you prefer, we can take over the whole process for you. Contact us for more information. We are happy to help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Googlove spletne ocene lahko podjetjem mo\u010dno pove\u010dajo verodostojnost, brez da bi za to porabili ogromno finan\u010dnih sredstev. Prednosti pridobivanja mnenj v Googlu so \u0161tevilne: izbolj\u0161an lokalni SEO &#8211; vi\u0161je uvrstitve v Googlu, pove\u010danje spletnega ugleda in pridobivanje povratnih informacij od va\u0161ih strank.\u00a0 \u00a0\u00a0 Kaj so spletne ocene in zakaj so tako pomembne? Torej, kaj to\u010dno [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":26993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[146,148,50],"tags":[],"class_list":["post-26943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-local","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/posts\/26943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/comments?post=26943"}],"version-history":[{"count":68,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/posts\/26943\/revisions"}],"predecessor-version":[{"id":33756,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/posts\/26943\/revisions\/33756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/media\/26993"}],"wp:attachment":[{"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/media?parent=26943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/categories?post=26943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geosplet.com\/en\/wp-json\/wp\/v2\/tags?post=26943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}